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When Tiger Woods launched new business, this guy’s website blew up

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Chris Wright’s U.K.-based website typically draws about 35 to 40 visitors per day. So when more than 500 times that number — or roughly 20,000 people — found his site on Tuesday, Wright knew something was up.

And that something wasn’t difficult to identify.

But first, some backstory.

About seven years ago, when Wright was in his late 20s, he and a friend — over pints near their London-area homes — decided they should be playing more golf. They committed to playing once a month and soon found a band of like-minded souls to join them. Several months later, Wright and seven of his golf pals took a buddies’ trip to Portugal. The only thing better than the golf, weather and food was the camaraderie, which got Wright thinking: “Why doesn’t this exist on a larger scale with a group of people who love golf and want to just hang out together and get better?”

Tiger Woods Sunday Red Golf

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Wright’s friends agreed with his sentiment, which was all the encouragement he needed to get cracking on building a large-scale and welcoming-to-all community of golfers who could connect online to talk about the game but also meet up in person for events. Wright’s breezy mission statement summarizes his vision this way: “…mates, competition, banter, some crap golf, the odd bit of good golf and great courses!”

Also helping his efforts, at least in small part, was a catchy name for his community that was a nod to a certain 15-time major winner: Sunday Red Golf.

Even if you only casually follow the game, it’s likely you caught wind earlier this week of Tiger Woods and TaylorMade’s new apparel brand. Woods, who parted ways with Nike at the end of last year, had been teasing his new line for weeks but didn’t officially launch it until Monday evening in Los Angeles. At an event hosted by Fox Sports reporter Erin Andrews, Woods and TaylorMade CEO David Abeles were all smiles as they talked through the origin story of their clothing partnership. In large letters on a screen behind them was the brand’s name: Sun Day Red.

If Sun Day Red sounds and looks a lot like Sunday Red, that’s because all that differentiates the two terms is one tap of the space bar.

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